Items where Author is "Fugang, Guo"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Fugang, Guo (2025) Influencing factors of new retail usage behavior of Gen Y and Baby Boomers in China: a comparative study based on the integration of UTAUT, HBM and TORAOA with mediating effects. Doctoral thesis, Universiti Utara Malaysia.